APT Pg. 83

American Primary Teacher, page 83, September 1911. An advertisement.

American Primary Teacher, p. 83, Sept. 1911. An advertisement for Beecham’s Pills.

“The Secret”

Fair faces, like flowers, gladden the world. –Nothing so well insures a clean, spotless complexion as pure blood; nothing can impart such a blush rose-bloom as a brisk circulation; nothing can make the eyes so bright, the hair so glossy, the steps so elastic, as a nervous system that fails in none of its intricate and important functions.

Why are so many women hysterical, fretful, headachy, depressed, tired, worn-feeling and worn-looking? How can such be beautiful whatever their natural charm may be?

Beecham’s Pills taken at proper times and in proper doses have done wonders in making women of today really as they ought to be. Under the influence of Beecham’s Pills they exhibit a freshness, a bloom, a fullness of charm such as no other means can bring about; and so well is this “open secret” understood by some of the most charming that the first thing they fly to at the earliest symptoms of pallor or pimples is the ever handy box of Beecham’s Pills, for they have learned from glad experience that it is the quickest, surest and easiest way to Insure A Good Complexion.

Every woman who values good health should read the special instructions with every box of pills.

Sold everywhere in boxes, 10c. and 25c. If your dealer should not have them, send price to Thomas Beecham, 365 Canal St., N. Y.

This Wikipedia page holds a lot of fascinating information, such as this: “In August 1859, Beecham’s created a slogan for Beecham's Pills: ‘Beecham’s Pills: Worth a guinea a box’, which is considered to be the world's first advertising slogan.”

What’s considered the “world’s first advertising slogan” was for a laxative! You have to find humor in that.

There’s also a picture of the first manufacturing building, now being used as the College Administrator Centre.

Beecham’s eventually ended up absorbed into GlaxoSmithKline.

And where to begin with the language of this advertisement!? Oh, my goodness, I had to laugh at some of it—just thinking of the way our society is now? My gosh, at the “OfFeNcE” it would spark! I mean, “Fair faces, like flowers, gladden the world”, and “have done wonders in making women of today really as they ought to be” really tickled me.

I just absolutely LOVE vintage ads. For real, real. 🥸 That’s why I was very happy to find this:

Don’t you just love it? 😂

The ads are proving to be just as fun and enlightening (if not more so) than the education material I’m finding in this publication. Good stuff.

Thank you for stopping in today! You are appreciated. 😊

(Ladies, if you begin experiencing “the vapors”, don’t forget your Beecham’s Pills!)

Let us know what you think!